About Us

about us
let’s start here

We believe in growing good businesses; ones with joy at their centre, run by ethical humans and making the world a little brighter day-by-day.

Building a strong business aligned with your personal strengths and values is possible – it’s a step-by-step process. We’ll guide you through it; no sleazy sales tactics, just a lot of heart and a handful of new skills.

ready to grow?

Not sure how to improve your business? You’re not alone, modern business owners have lots of decisions to make, which can feel overwhelming.

It’s easy to get caught up in the day-to-day or feel pulled in a million different directions, as you try to keep all the plates spinning.

Confusion can creep in, bringing with it anxiety and fear. Not quite the joy-filled future you’d hope for and the constant worrying is exhausting! You know you want to find a better way, but you’re not sure how.

finding your way.

One of the greatest challenges of being a business owner is knowing what to focus on to move your business forward, and when.

Putting a clever plan together and learning new skills helps, as does letting go of your past, building your belief in the future and developing resilience.

We’re here to provide information, guidance and support to help you grow your beautiful business.

Ready to get started?

Book a call with Chris to decide your next steps.

Who’s behind The Joy Society?

The Joy Society was founded in 2015, by Chris Clements-Shepherd who has has a Bachelor of Commerce and more than 20 years experience across marketing, communications and business development.

Gareth Parsons joined the team as Design Director in 2019 and is a Co-Director of the business, bringing more than 10 years of experience in graphic design and digital.

We collaborate with other trainers and creative professionals, with a special mention to Jess Milne and Georgia Walker who have delivered training and mentoring with us since 2017.

Where did it all start?

Chris was inspired to start her own business after meeting Peter Conna, a skilled business and life coach.

Thanks to guidance and encouragement from Peter, she completed an intensive coaching training program in Sydney in 2014.

Today, Chris combines her 20+ years of experience in strategy, marketing, digital technology and business development with her coaching skills to support clients. She’s passionate about sharing her knowledge with others.

What experience does your team have?

Our experience was forged in some of the best digital marketing teams in Australia.

We’ve worked across industries including property, finance, health, homelessness, fundraising, education, resources and travel.

We’re passionate about keeping up-to-date with the latest advances in marketing, business and technology. With this knowledge we help our clients design and deliver smart strategies to grow their businesses.

What businesses do you work with?

We love to collaborate with business owners seeking to increase both their income and impact on the world.

You could be creating joyful experiences for others or helping them build more joy in their lives, however, you feel a bit stuck at the moment.

We believe a good life is defined by more than just material success. Creating memorable experiences, growing as a human being and leaving a legacy are central to our HEART + HEAD philosophy.

free chat to learn more

Book a free 15-minute Springboard Call with Chris.