Step-by-Step Strategy for Business


Do you have a clear plan to move you forward? Or are you feeling frustrated by your lack of progress? The Step-by-Step Strategy helps you decide what to do when, moving you towards your goals more quickly. You’ll develop authentic business strategies to grow your business.

This program helps you to decide a way forward and map it out clearly, step-by-step. You'll find you need to think less each day, and instead, can just get on and do more. One of the biggest challenges small businesses face is indecision. It saps energy and lets opportunity pass by. This program helps you move forward more easily, with less confusion and struggle.

What’s included?

The Step-by-Step Strategy helps you to:

  • Decide what success looks like for you.
  • Brainstorm various pathways to achieve this result.
  • Choose the one the suits you best, given your strengths and timeline.
  • Map out each step to take on the journey to reach your desired destination.

You’ll also receive access to plenty of free tips and resources along the way to help you with productivity, focus and motivation. Your coach provides guidance and encouragement along the way, plus a sounding board to test your ideas on.

How does it work?

Before we begin the coaching sessions, you’ll complete an online questionnaire What Creates Your Joy? It helps to identify the skills and resources you have available to support your business strategy, and sets your goals for the future.

Next, we’ll complete an online review of your business and your two main competitors to assess your market position. This will include a review of your social media activity.

Beyond this information gathering stage, your coaching sessions begin.

Developing your strategy

To help you design a robust and effective strategy, the program includes a total of 12 hours of coaching support.

Each session you’ll be assisted to make decisions, following a detailed step-by-step process. You’ll also receive a printed folder containing this guidebook for you to complete week-to-week, along with a digital version in a shareable online tool.

This program will help you decide the best growth strategy to put in place to achieve your business goals, considering your personal strengths, skills, circumstances and timeline.

By the end of the program you will have a clearly mapped out growth strategy for your business, including your ideal client, your pricing model, a promotional strategy, plus you will have identified the tools and action steps required to achieve your goals.

What else is included in the program?

Email support is available between sessions to answer simple questions to keep you moving. If the answer is complex, it may be suggested that your next coaching session be brought forward, however, we’ll do our best to get you “unstuck”.

You’ll also receive access to our private collection of digital toolkits and guidebooks. We’ve created these to help shortcut the learning journey for our clients on both the technical and strategic aspects of growing a business.

So, in total, that’s 12-hours of coaching sessions + email support + your program guide + access to The Joy Society toolkits and guidebooks. Sound good?

To find out more, book your free coaching session via the button below.

Additional support to get things done

Beyond the strategy sessions, if you’d like guidance to implement your growth strategy, you’re able to book packages of additional follow-up sessions. These start from five hours for $620+GST (save $124).

These sessions help to maintain motivation and provide support during the implementation of the project. Ideally these are booked weekly to allow you to move forward more quickly, however, this is flexible around your schedule and timeline.


To find out if coaching is right for you, receive a free 30-minute introductory session.
We can discuss your goals, where you’re stuck and figure out if coaching is a fit for you.

Claim your FREE session

Why does it work?

Often when we’re approaching a large project in our business there can be many moving parts and unknowns. Having someone by your side who has experience delivering complex marketing projects and who has quality suppliers and useful resources to share with you can shortcut your journey and make it a lot more enjoyable.

It’s also really encouraging to be able to share the “ups and downs” of a business development project with someone else who has been where you are today. Someone who has done the tricky stuff and the boring stuff, someone who gets that there will be days you’ll be on fire and days you’ll doubt yourself.

Having someone to talk to about the fears and frustrations can recharge your energy and get you back on track to keep taking action and moving forward. We’re here to help.


How much time is required? 

Once we understand your goals, we’ll map out the ideal timeframe for you. It depends on your personal circumstances and the complexity of your project.

We’re happy to be flexible if it gets you to where you want to go!

The sessions are usually held face-to-face at our studio in Inglewood, Western Australia, however, we can also do online coaching, using systems such as Skype or Zoom.

Let us know if you want to move at a faster or slower place. Once you’ve purchased the program, how you move through it is up to you. We ask that you use it within three months of purchase, unless life throws you a curveball.

How much is it? 

For the detailed strategy, coaching sessions and the background gathering, market assessment, online tools and email support, this program is currently AUD$1,909 +GST (approximately US$1,498 at the time of posting). Normally if booked session-by-session this amount of coaching would be AUD$2,480 +GST (US$1,945), a saving of AUD$571.

A payment plan is available, to be paid via direct deposit. You’ll receive an invoice for the full amount showing the payment instalments based on your personalised session timeline.

To find out more please get in touch we’ll arrange a complimentary 30-minute session to ensure this coaching program is a good fit for you.

We’re committed to your success and will only work with you if we believe we can truly help you achieve your goals. We look forward to hearing from you about your business and the support you’re seeking.

Theodore Roosevelt.

Brainstorm Breakthrough

If you’re stuck on a particular challenge, such as what to do next or where to focus your energy, consider this coaching package. Together we’ll decide a strategy and action plan.

Step-by-Step Strategy

If you’re seeking a detailed plan of action, so you know exactly what to do when, consider this coaching package. Clients find this helpful to increase productivity and achieve results.

Strategy and Support

If you know you need a plan, however, you’d also like some hands-on help, such as copywriting, image editing or email automation, consider this coaching package.