Strategy and Support for Business

Ready TO GROW?

Are you frustrated by the lack of growth in your business? Are you confused by the amount of decisions you need to make? Do you have strategy to keep you focused? Someone to help you when you get stuck?

One of the greatest gifts you can give your brain and your business is a strategy. Don't panic though, we're not talking 20 page business plans that gather dust in a drawer a week after they're written. We mean a live "active" strategy which helps you focus on the important actions to grow your business. Not the fluff and definitely not the latest craze in online marketing, unless of course it fits beautifully with your strategy!

What’s included?

The Strategy and Support Program is designed for those who want a plan to grow their business. Together we will:

  • Review what’s working and where the opportunities are.
  • Honestly assess your available time, budget and skill set.
  • Decide a plan to take you forward in your business.
  • Provide you with the tools and knowledge to help you achieve your goals.
  • Assist you to overcome fear and resistance.
  • Celebrate your achievements big and small.

The program is designed to help you get clear and take action, whilst providing you with direct access to a business coach who can help you move through critical hurdles you may face.

How does it work?

Through the Strategy and Support program you will:

  • Identify the strengths and weaknesses in your current approach to business growth.
  • Analyse your primary and secondary competitors to determine your key messages and unique position in your market.
  • Conduct market research to better understand market opportunities and the language used by your ideal customers.
  • Clearly define your ideal customers including their pain points and desired outcomes.
  • Define your growth objectives for the immediate and longer-term.
  • Decide and document your “active” growth strategy, based on thorough analysis of the market and your business and personal strengths, goals, timeline and budget.
  • Refine your marketing materials and scope the development of new tools, if required.
  • Begin to implement your marketing strategy, with some hands-on support and feedback.

Each program is customised to suit the unique situation your business is in, to ensure any groundwork already in place is not duplicated.

Who is it for?

If you know you have a great business, but you’re not taking consistent action to grow it, this program is likely to be a great fit for you. We are confident through the Strategy and Support Program you will get more done in less time.

Something kinda magical happens when you figure out a strategy and commit to it. And it’s so much easier when you have someone with 20 plus years experience by your side – cheering you on and providing guidance when you get stuck.

The program suits those who are responsible for deciding how to grow their business, yet may not have a marketing or business development background. It’s designed to fill in the gaps in your knowledge and help you decide a smart strategy to grow your business.


To find out if coaching is right for you, receive a free 30-minute introductory session.
We can discuss your goals, where you’re stuck and figure out if coaching is a fit for you.

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Why does it work?

When you know where you’re heading and what needs to be done, you can channel your energy into achieving it, methodically, one step at a time. It’s not as sexy as “make a million dollars overnight”, however, it works. 

What often gets in our way is our tendency to desire variety (shiny object syndrome, anyone?) or to fear we’re missing out on something (I’ll just read this blog post, then I’ll start). It’s easy for time to slip by or, without realising it, focus on low-value, instead of high-value activities.

Working with an experienced business coach can help you decide a course of action, one you have confidence in, and to stay focused each step of the way. You can also seek support and input whenever you get stuck. This keeps you moving forward, rather than stalling or spinning in circles.


What timeframe is recommended?

The program usually takes between 6 to 8 weeks to complete, depending how quickly you move through each stage. You’ll receive 16 hours of mentoring and support across the program.

Once we’ve spoken about your goals and timeline, we’ll recommend a customised plan for your mentoring sessions and identify what types of skill development and hands-on or technical support you may require.

To begin, you’ll receive a Welcome Kit which helps you get your thoughts and information ready to make the most of the program.

You’ll then usually attend at least 4 x strategy sessions of between 2 and 3 x hours each. These are usually held weekly at our studio in Inglewood, however, can also be done via Skype or Zoom.

Email support is included between sessions to answer brief questions to keep you moving. As a member of The Joy Society, you’ll also receive access to our guidebooks and toolkits.

If you’d like to take more time to reflect on the strategy or implement the recommended actions, you’re welcome to, however, we ask that you complete the program within 3 x months of your first session.

How much is it?

The detailed strategy, market research, skill development and coaching included in the Strategy and Support Program is currently AUD$2,900 +GST.

To find out if the program is a fit for your business, please contact us to book a free 30-minute session to discuss your plans for your business. We only take on clients who we believe we can truly assist and will refer you to another coach or consultancy if we don’t feel we have the right skills for your particular business situation. We look forward to hearing from you.

part of the work. Plato

Brainstorm Breakthrough

If you’re stuck on a particular challenge, such as what to do next or where to focus your energy, consider this coaching package. Together we’ll decide a strategy and action plan.

Step-by-Step Strategy

If you’re seeking a detailed plan of action, so you know exactly what to do when, consider this coaching package. Clients find this helpful to increase productivity and achieve results.

Strategy and Support

If you know you need a plan, however, you’d also like some hands-on help, such as copywriting, image editing or email automation, consider this coaching package.