13 Cool Things You Can Create With Canva

Want to create your own DIY graphics?  Let us introduce you to Canva. It’s a super fun to use, free online design tool.

Canva lets you design beautiful, DIY graphics for your business, quickly and easily, and it’s totally user-friendly. You don’t need to be a design pro to create some great looking, professional prints and digital graphics.

We’ve made a list of 13 things you can do with Canva to support the growth of your business….. let us know what you think!

The best part is, when using Canva, you can choose a pre-designed template e.g. A4 or A6 postcard, or you can start from scratch, including setting your own custom dimensions.

Just click the ‘use custom dimensions’ button at the top right corner of the home page, and input your desired size* – too easy!

*Psst, wondering how big you can go? Canva will let you customise the dimensions of any design between 40 pixels up to 5,000 pixels… that’s equivalent to 1.06 cm up to 1.32 metres.

Take a look below at the list, we’ve included a few of our own examples to give you some inspo:

  1. Social Media Graphics Galore!

Canva is perfect for designing graphics for your daily posts, just drag and drop the images and text you want, and align them using the nifty photo straightener tool. You can export the file and post it on Instagram, Facebook, and any other social media platform.

Simple!  

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A big thank you to our client Marnie Downer for the following three, fabulous examples. Marnie is a top quality Naturopath in Mount Lawley, take a look at her website here.

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2. Facebook Event Banner

The image dimensions for a perfect event banner and cover photo can be tricky – especially if the photo you wish to use is the wrong size. If it’s too big, you might be forced to crop it, which can wreck the visual appeal of the whole image, and if it’s too small, you’re left with a section of empty space. You also don’t want anything important to be obscured by your profile pic.

Simply select the preset ‘Facebook Banner’ template from the ‘create a design’ menu, import your photo*, shrink it to fit the dimensions, and fill the leftover space with some colour.

*Canva has a heap of free photos for you to use, but if you want to import your own – just drag and drop them into the ‘upload’ section…the maximum file size is 50 megabytes.

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3. Facebook Ad

If you’re running a Facebook campaign, create a few variations of the same design and test the effectiveness of each one…

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4. Website Banner

Can’t find a template with your specific size requirements? Create your own custom dimensions, and arrange your photo, brand colours, and text to suit your website design.

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Thanks to our client Karen Easter for letting us use her home page design. Karen is a psychotherapist in Darlington, specialising in anxiety, trauma and addiction. Take a look at her services here.

5. Invitations

Running an event or program launch? There are lots of cool illustrations, frames, and icons for you to use, plus a bunch of layout suggestions to help guide your perfect design. Impress your guests with an invite they can’t say no to…

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These gorgeous invites are from the Canva marketplace – another great resource you can use to get template ideas!

6. Email Header

Keep your brand consistent with customised email headers, and letterhead. You can even import your existing brand colours, just click the ‘your brand’ tab from the home menu and input your hex codes. You can input up to three default colours.

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7. A6 Flyer

Need some quick, fun promo materials? Customise some A6 flyers, the dimensions are 1240 pixels wide by 1748 pixels height.

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Image source: Canva marketplace

8. A4 Poster

With Canva, you can create up to 30 graphics in a single thread. Rather than start from scratch each time, make your first graphic the master template, duplicate it, and tweak whatever you need.

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9. Business Card

Whether you’re after something quirky, professional, or colourful, it’s easy to make your calling card stand out from the crowd. Upload your business logo and get creative!

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Image source: Canva marketplace

10. Gift Voucher

Spoil your valued clients with some trendy gift vouchers – they make a nice promo tool too!

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Thanks to our awesome client at Maylands Physiotherapy for the use of this gift voucher… for more info about their professional services, head to their website here.

11. Logo

Wondering what dimensions your profile pic logo should be? Canva offers a host of helpful info in the ‘design school’, including this crafty image size guide for the main social media platforms (Facebook, Instagram, Twitter, Pinterest, Google+, Youtube, and Linkedin).

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12. Labels

Choose a shape, splash on your brand colours and customise some of your very own stickers!

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13. Guidebook

Want to connect with more clients online? Create a guidebook or eBook that highlights your business services. Canva lets you export the file as a PDF (portable document format) so it’s easy to share in an email, or on your website.

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These pages were created for our client Bill Shepherd, for his beautiful Marriage Ceremony Guidebook. Bill is a wedding celebrant from the South West, have a look at his website here.

Would you like to learn more about Canva…? Sign up for our ‘Grow Your Business With Canva’ workshop series here.

Tickets start from $39 for the introductory workshop, through to $227 to attend all three workshops.

We look forward to seeing you there!

Jess, Chris, George and Nat 🙂

Good Marketing is Not Sleazy or Manipulative

How do you feel when you see manipulative marketing? Turned off? Angry? Is it any wonder that you don’t want to create your own? There is a better way.

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How do you interpret the scene above? Is it:

a) Gullible little cupcake people lining up for something they don’t need?

b) Happy customers lining up for something they really want from an awesome balloon supplier?

From my perspective, as a marketing consultant and coach for more than 20 years, I’ve seen the good, the bad and the ugly when it comes to marketing.

Not all marketing strategies are created equal.

To me, the best marketing makes a natural connection between what the consumer desires and what the business delivers.

It’s not forced or manipulative. It’s smart and beautifully put together.

How does the word “marketing” make you feel?

So many business owners I chat to say they feel sick to the stomach just thinking about “doing marketing”.

Is this you?

Do you recall where this stems from? Did you have a really bad experience with being manipulated by some sleazy sales campaign? Are you over the screaming salesman and the bright red flashing lights?

Please trust me, there is a better way. It’s called “serving, not selling”.

“Smart, authentic marketing is not manipulative – it’s respectful and in tune with
what your clients value.”

How do you do good marketing?

With a little bit of thought and reflection, you can create marketing that serves your clients and most importantly respects their ability to make a decision.

Great marketing connects a person to a product or service that they truly desire. Something that makes their life easier or better in some way.

Please don’t try to manipulate others with lines like:

“Sign-up-today-or-a-kitten-will-die”

They’re really scammy sounding, kind of like those carpet advertisements:

“We’re going out of business, everything must go!”

You know the ones that have been on TV for 10 years now!

Please don’t threaten people or make them feel like losers for not choosing your product. Stay classy, for the love of Seth Godin the God of good marketing advice.

Begin by thinking, not doing

Start by thinking carefully about what your clients’ pain-points are.

What frustrates them?

What gets in their way of having a joyful life?

How can your business help them?

Write it all down or better still, brainstorm with someone, anyone – even the cat or that plant in the corner!

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Can you see how it’s so much easier to figure out how to help someone by stepping through this process?

Start with who they are, and then ask what their pain or frustration is.

This leads you to some pretty logical solutions. Easy, yes? Well OK – easier. It does take practice, but you’ll get the hang of it in no time, just don’t over-think.

The “help-a-friend” principle

Figuring out how to help your clients starts with asking questions.

Kind of like asking a friend, “Are you cold?” When you know that she’s cold, you can offer her solutions:

  • Bed socks,
  • Hot water bottle,
  • Hot chocolate,
  • A heater,
  • A cashmere sweater,
  • A hug!

So many options for helping!

How does this apply to your business?

Apply the same approach to your business. What do you take for granted that your clients would be so grateful to receive?

How could you share your knowledge and connections in your industry to create something of value for your client?

Often it’s the really simple things that can make all the difference. It doesn’t have to be a big, expensive gesture. Think small, nimble and from the heart.

“Keep it simple. Just keep asking; “What would my clients love? What would
make them smile and know that they are valued?”

How does it feel to serve instead of sell?

Taking it one step further, how about if I already know that my friend loves hot chocolate and, seeing her shivering, I just went and made her one?

Of course, with 80 per cent cocoa melts and delivered with a comfy, warm blanket?

She’d be pretty happy, right?

And if you were the giver of the blanket and hot chocolate – how would you feel?

You’d feel pretty good too, wouldn’t you? 

Simply because you were helpful and you made someone else smile.

Sure your friend could have done this for herself, but that’s not nearly as wonderful as when someone does it for you, now is it?

Brainstorm ways to serve your clients and customers

So how could you bring some joy into the lives of your clients or future clients? What would be really fun to create for them, that you would also love to give them?

And again, remember to keep it simple. As the classic advertisement by Kellog’s Cornflakes would say “The simple things in life are often the best”. Love that line – so true!

Ask questions in the comments

If you would like some suggestions on what to create for your business, ask away in the comments. Challenge yourself to come up with a couple as well and I’ll chime in.

Share your success stories

If you’ve already started producing great things for your clients that bring a smile to their faces, let us know in the comments below. It’s really helpful for others to know what’s working.