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In communications and design, we talk about the concept of “cut through”. What we mean is getting attention quickly, amid the noise and clutter of daily life. Often, the best way to do this is to use an image that’s unexpected.
Often, it’s the image which gets attention first, whether that’s a Facebook post or a printed flyer. We notice the image first and then read the information around it.
So when you think about it, it’s worthwhile skewing the effort towards your image selection. Take your time and images and think about whether you can find something that’s arresting or a little bit different, a little bit quirky or funny, if that’s appropriate, that tells the story that you’re trying to communicate.
Don’t just use the stock-standard boring images that you see in the rest of your industry. You want to purposefully stand out and be a little bit different to get people’s attention.
Choosing strong images can help you set the tone and achieve brand recognition. I’m working with a client at the moment who has chosen a beautiful element to repeat across all of her communications materials, it’s working well to tie everything together.
The images you choose, and the style you carry across from one item to another can help to reinforce your brand positioning. It’s worth taking the time to research different ways to approach your image selection.
Another client uses vintage images in sepia throughout all their communications. It takes a little while to find the images, but they’re very recognisable and ties in well to the brand.
Choosing your images wisely can mean you’ll be remembered. If you’re using the obvious stock imagery used by most people in your industry, it’s hard to stand out.
But if you put a bit of extra effort into your image research, and find imagery that really resonates with your brand then you’re more likely to be remembered. You can even go one step further and plan a photo shoot to capture your own bespoke imagery, adding a touch of quirkiness or a colour throughout which reinforces your brand tone and colours.
Putting more time and consideration into your image selection up front can really make a big difference to the growth of your business going forward.
Where did you get your images from? Did you spend five minutes in a stock library or have you considered a different style of image you could use?
Have you reached out to a local photographer for a quote? Find someone who has the level of skill you can afford just now and aim to increase what you can spend on photographers as you grow your business.
Check out our six-part online DIY design course Canva Creativity it includes training on how to search for images inside Canva (where you’ll find thousands of free images).
If you’d like to get our one-to-one support book in for a Support Pack we’ll jump on a Zoom call with you and help you improve your image selection.
We look forward to hearing from you soon.